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Outdoor signs (Billboards)·Arlington, TXFor businesses

Staci Stovall

Lamar Advertising

Your business on a DFW billboard, with the ad design done free

Sales account executive at Lamar Advertising's Dallas–Fort Worth Billboard Office in Arlington, with Lamar since 2014.

In business
With Lamar since 2014
Service area
Collin, Dallas, Denton, Tarrant and more
Member
since November 2026

What Staci does

  • Highway bulletins
  • Digital billboards
  • Rotary bulletin packages
  • Airport ads at Dallas Love Field
  • Wallscapes and transit advertising
  • Free billboard ad design
All services →

Problems Staci solves

  • Drivers pass every day and never learn your business name
  • You want to change the ad without paying to reprint
  • You have no designer and no artwork for a billboard
  • One board will not cover every part of the metro
  • You want to reach travelers flying through Dallas

Who should call

  • Small local businesses across Dallas–Fort Worth
  • Regional and national brands advertising in DFW
  • Businesses that want to reach Dallas Love Field travelers
  • Advertisers who want to change their message often

The best introductionA local business owner who wants drivers on DFW interstates and highways to see their name.

10 guides by Staci

Answers Staci gives clients every week

All outdoor signs (billboards) guides
Is billboard advertising worth it for a small local business in Dallas–Fort Worth? Is a billboard worth it for a small local business? An honest fit test for DFW owners Thousands of people drive past your business every week and never learn its name. Here is how to tell whether a billboard would fix that for you, or whether your money belongs somewhere else first. 7 min read Is advertising at Dallas Love Field worth it, and who does it reach? Advertising at Dallas Love Field: who sees it, which formats exist and who it fits 7 min read Billboard or online ads: which is better for a local business? Billboard, Google or social ads: where a local business should put the next dollar 7 min read How do I choose the right billboard location in Dallas–Fort Worth? Choosing a billboard location in DFW: where your customers actually drive 7 min read Digital billboard or static billboard: which is better for my business? Digital or static billboard: how to choose the right board for your message 7 min read What happens after I book a billboard, from the first call to the board going up? From the first call to your ad on the board: how a billboard campaign comes together 7 min read How long should a billboard campaign run before it works? How long a billboard campaign should run, and why one month rarely tells you much 7 min read How do I measure whether my billboard is working? Is the billboard working? How to measure outdoor advertising without guessing 7 min read What makes a billboard ad readable at highway speed? Seven words at highway speed: designing a billboard people can actually read 7 min read How much does a billboard cost in Dallas, and what drives the price? What a billboard costs in Dallas–Fort Worth, and the six things that set the price 7 min read

Why clients choose Staci

Proof, not promises

  • Sales Account Executive, Lamar Advertising, Dallas–Fort Worth Billboard Office (Lamar contact page)
  • With Lamar since summer 2014 (Greater East Dallas Chamber board bio)
  • Graduate of Abilene Christian University
  • Secretary, 2026 Executive Committee, Greater East Dallas Chamber of Commerce
  • Chair of the Greater East Dallas Chamber's Young Professionals group; member of its Live Local committee
In business
With Lamar since 2014
Team
Lamar Advertising's Dallas–Fort Worth Billboard Office, 625 109th Street, Arlington, TX 76011, office (817) 640-7555

How it works

What happens after you reach out

  1. Talk through the goal Share what you want to advertise, who you want to reach and where in Dallas–Fort Worth they drive or travel.
  2. Choose locations and formats Staci looks at Lamar's Dallas inventory, such as bulletins, digital billboards and airport displays, for the area that fits.
  3. Design the ad Use your own artwork or Lamar's free design services.
  4. Go live The board goes up; on a digital billboard the message can be updated as often as needed.

In Staci's words

Situations Staci handles every week

Drivers pass every day and never learn your business name

Lamar says its Dallas inventory is almost exclusively located along high-traffic interstates and highways in the Metroplex. Bulletins, the largest standard billboard, sit on major highways, expressways and primary arteries, where they are built for maximum exposure to vehicle traffic.

You want to change the ad without paying to reprint

On a Lamar digital billboard, ads rotate every 6 to 8 seconds and the message can be changed weekly, daily, hourly or in real time with no production cost, according to Lamar. Live content such as scores or countdowns can also be streamed to the boards.

You have no designer and no artwork

Lamar's Dallas office offers free design services and dedicated support, with a design gallery and design tips to start from, so a business does not need a finished ad before it books a board.

One board will not cover every part of the metro

Lamar's Dallas coverage spans Collin, Dallas, Denton and Tarrant counties and the surrounding counties. A rotary bulletin package moves the ad between locations at stated intervals, usually every 60 to 90 days, so one campaign is seen in more than one part of the market.

You want to reach travelers flying through Dallas

Lamar offers displays at Dallas Love Field Airport, handled by its Dallas (DAL) Airport Advertising Office on Herb Kelleher Way.

You are not sure which board or area fits your customers

Staci works with every kind of business, from small local companies in East Dallas to brands advertising nationwide, and Lamar's Dallas team helps craft a campaign that reaches the audience the business is after.

Services

Everything Staci offers

BulletinsLamar's largest standard billboard, typically 14 feet high by 48 feet wide (672 square feet), on major highways, expressways and primary arteries.
Digital billboardsLED boards where ads rotate every 6 to 8 seconds and the message can change weekly, daily, hourly or in real time with no production cost.
Rotary bulletin packagesThe ad moves between bulletin locations at stated intervals, usually every 60 to 90 days.
Airport advertisingDisplays at Dallas Love Field Airport through Lamar's Dallas (DAL) Airport Advertising Office.
WallscapesListed among the products of Lamar's Dallas office; ask Staci for current locations.
Transit advertisingListed among the products of Lamar's Dallas office; ask Staci for current options.
Programmatic digital out-of-homeListed among the products of Lamar's Dallas office for buying digital displays programmatically.
Free ad designLamar's Dallas office offers free design services and dedicated support, plus a design gallery and design tips.

Service area: Dallas–Fort Worth, Collin County, Dallas County, Denton County, Tarrant County, Surrounding counties

About

Staci Stovall

Staci Stovall is a sales account executive at Lamar Advertising's Dallas–Fort Worth Billboard Office in Arlington. She joined Lamar in the summer of 2014, right after graduating from Abilene Christian University, drawn to outdoor advertising after seeing billboards work for a family member's real estate brokerage.

She works with every kind of business, from small local companies in East Dallas to brands advertising nationwide, on Lamar's bulletins, digital billboards and Dallas Love Field displays, and Lamar's Dallas office designs the ad free. She is Secretary on the 2026 Executive Committee of the Greater East Dallas Chamber of Commerce and lives in Lake Highlands.

Why clients choose Staci

  • With Lamar since 2014, working with businesses from small local shops to national advertisers
  • Lamar's Dallas inventory sits almost entirely along high-traffic interstates and highways
  • Free ad design from Lamar's Dallas office, so no artwork is needed to start

Member of BNI Preston Center since November 2026.

FAQ

Questions people ask Staci

What kinds of outdoor advertising can Staci help with?

Lamar's Dallas office lists billboards (bulletins), digital billboards, wallscapes, airport advertising, transit and programmatic digital. Its Dallas inventory includes bulletins, digital billboard locations and displays at Dallas Love Field.

Where are Lamar's boards in Dallas–Fort Worth?

Lamar says its Dallas inventory is almost exclusively located along high-traffic interstates and highways, covering Collin, Dallas, Denton and Tarrant counties and the surrounding counties, plus displays at Dallas Love Field Airport.

Do I need my own artwork?

No. Lamar's Dallas office offers free design services and dedicated support, along with a design gallery and design tips, so a business can start without a finished ad.

How often can a digital billboard message change?

According to Lamar, ads on a digital billboard rotate every 6 to 8 seconds, and the message can be changed weekly, daily, hourly or in real time with no production cost.

How big is a highway bulletin?

Lamar describes the bulletin as its largest standard billboard, typically 14 feet high by 48 feet wide, or 672 square feet, placed on major highways, expressways and primary arteries.

Contact

Reach Staci

CompanyLamar Advertising
Office625 109th St, Arlington, TX 76011

Email goes through the referral form so the chapter can record the introduction.

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